Monday, August 13, 2007

Any website business or service with no contact details is going to lose in the long run !

Ahhh.... Its late I had ment to write a blogg weekly but this stupid idiot- MYSELF forgot his password and user details and I have had a devil of a job trying to get it from blogger! -

For many weeks I pretty much gave up as I could never get an answer as reply from Blogger. Blogger kept sending me an email with link to a highway to never..never land! Ie looping me to hoop after hoop to type a phrase but there was still no password - thank goodness tucked away in far box in one of my many boxes of magazines that surround my feet still to be added to my car magazine index was scrap of paper with the details and here I stand before you...


There is something to be said with regard to automatic replies they do not work. people like to feel they are important and that there is a human being at the end of the line

There are many instances of big companies that dominate the internet - I Found this again with personal experience with other large predomiately US Corporations E-Bay, Pay Pal, Gateway all come to mind at different times.
Frankly those that have automatic repies have lost me as a customer.

In my capacity as a reviewer of car magazines both current and those of past its important to be in contact with the publishers and the publishers should be in contact with public - its called feedback and it should be is two directions not one way in favour of the magazine we want your money and we also want you to buy something from our advertisers who support us!

A disturbing trend I starting to see with the Car magazines as many seek to upgrade their sites they have the Bells and whistles but they lack something (Where the F is your contact details?) a case in point and in my opinion the market leader for inovation and the first car magazine to be on the web is the little known South African 'Car Today' is good example see www.cartoday.com

When a business first starts up the web site is still pretty basic with few pages - more functional then beauty. These sites in an early stage are called Infotmation Pages at Stage 1 but even these have contact details!!!

I chatted to a local Kiwi Publisher that produces Automotive magazines when asked them Why they do not have a section for letters to the Editor (After all it is Reader feedback)

This is this response
"We don't deal with the public
"It uses up too much editorial time"

Do you really want to buy magazines from these Guys? Is this unique to those of us who live down under or is it a worrying trend

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